MINERAL
Our first portfolio brand, MINERAL was created in 2018 while researching establish brands in the emerging cannabis space. The catalyst came when our desire to test a reoccurring hypothesis became too strong to ignore: creating a sophisticated brand and visual identity for a company in the cannabis space, with effective and skincare like product packaging, would lead to quicker adaptation amongst the not-so-familiar with cannabis, and the cannabis curious.
We experienced the result in real time, with MINERAL’s timeless brand identity leading to acclaim, marketshare, and regular association to the world’s most aspiration beauty brands.
Ceremony has led the creative and art direction for all MINERAL campaigns, editorial, film, and outdoor, since conception, designing all communications, packaging and product design.
MINERAL continues to set the precedent for Ceremony’s ability to create a concept, launch a brand, and design and develop an evolved brand identity.
Services
- Creative Direction
- Branding and Identity
- Website
- Strategy
- Packaging Design
- Product Creation
- Media Plan & Production
Team
- WØRKS Studio
- Juan Duque
Featured In
- GQ’s Top Things of 2019
- Forbes
- Die Line
- Vanity Fair
Whole plant healing
The brand’s primary message was inspired by it’s impetus: to create cannabis formulations that utilize the entire hemp plant. At the time of MINERAL’s inception, and for years after, it was the only brand to prioritize whole plant components: fats, vitamins, amino acids, and all of the available cannabinoids. The brand’s editorial and film content led with this differentiator and Ceremony consistently created campaigns that established MINERAL’s association with whole plant healing.
Made from hemp
Prior to concepting the brand identity or drafting a content brief, Ceremony spent months with our hands in the soil, growing and harvesting hemp plants in Colorado, California, and Kentucky. These experiences led to an unmatched authenticity in our content and campaigns, establishing MINERAL as the premier brand of an emerging hemp market.
